Hey Blues Fans,

RBA Publishing, Inc. in business since 1993, is a boutique, blues-specific PR and marketing firm based on the West Coast. We help musicians, festivals, labels and music-related brands. Our digital campaigns target fans, industry and influencers. We are masterful at email marketing, social media, fan acquisition and long-term marketing plans. Our media services are supported by people who understand and love the blues genre. Publishers of the annual Blues Festival Guide magazine, our top-ranking website, and e-Guide newsletter with approx. 30,000 weekly subscribers, we have been blues industry leaders for 21 years. Please contact us at 707-630 3304 or EMAIL to find out how we can help you!

Bobby Rush calls our magazine: The roadmap to everything blues!

Why? Because The Guide is jam-packed with feature stories, art and photography by blues’ top aficionados. The first third of the magazine is festival section (in date order) with hundreds of festivals including line-ups so you can get your blues groove on and plan your festival itinerary.

And for you Blues Advertisers,

We are confident that you will want to include us in your advertising budget for the next issue! Our popular, annual, blues publication has huge circulation, is free to the blues community, offers great rates and features entertaining editorial by blues’ top aficionados. New blues fans are cultivated, marginal blues fans are converted and blues societies gain new members thus giving our advertisers more potential customers. That’s how we contribute to Keeping The Blues Alive! Our rate card provides a wide range of ad sizes and prices to fit every budget. And remember, reaching 100,000+ potential customers for such a price makes the Blues Festival Guide your most cost-effective advertising buy.

Call now to reserve your spot in the magazine! 707-630-3304 , or email us.

Order Blues Festival Guide by clicking on “Order” tab below.


  • Annual publication, since 2003
  • Chock-full of history, interviews, lifestyle, festivals, trivia, cuisine, more.
  • Tens of thousands of copies are shipped out via UPS to U.S. and Canada distribution points each April; and fans can pick them up for free through Blues Societies, clubs, cafes, radio stations, record stores, and of course festivals.
  • Because it is an annual guide to festivals, readers retain the magazine and refer to it over and over. Fans anticipate the publication date, and when they obtain a copy, they hold on to it for years as a collector’s item.
  • The Magazine is available in digital format as well from a link on our
    homepage which makes it available to blues fans around the globe!


  • Festival promoters
  • Record Labels
  • Clubs
  • Hotels
  • Beer and alcohol
  • Bands
  • Music Stores
  • Instrument companies
  • Booking agents
  • Recording studios
  • Water/beverage companies
  • Ticketing agencies
  • Radio stations
  • Web sites
  • Blues Societies
  • Automobiles/Auto clubs like AAA
  • RV rentals/sales
  • Clothing
  • Food
  • Film/camera
  • Vacation/tour agencies
  • Web & Print Design Agencies


Magazines copies are printed and distributed starting mid April. It is free-distribution circulation. Blues societies, festival promoters, blues museums, music stores, and advertisers around the U.S. and Canada pre-order boxes of Guides to distribute among their members, in their communities at music stores, coffee shops, clubs and festivals. Fans pick them up for FREE!

Single copies can be ordered by sending $9 ($14 outside U.S.) to:

RBA Publishing INC/Blues Festival Guide

P.O. Box 920, Arcata, CA 95518

Please check “Order” tab for details.

Additionally,  the entire magazine is available for free in Digital format so fans around the world can have access to it.


The first part of the Guide (after Table of Contents, page 1 and 3 of advertising) is the Featured Festival Section. The Festivals are in date order for the convenience of fans planning their vacations. The Festivals are also in alpha order on the index page so they are easy to find.

The remainder of the Guide is standard magazine format with 50/50 ads to editorial.

The Guide is printed on 325#-70 bright, white, recycled newsprint. Newsprint will ensure that advertising is affordable for promoters and other potential advertisers. Plus we use recycled newsprint which can then be recycled again after the magazine is read.  Better for the environment. 

The covers are 70-lb. coated, glossy stock and are sold at a premium.

The size is standard 8.5″ X 11″ magazine format. The pages are stitched in.


Order your very own copy of the annual print magazine, BLUES FESTIVAL GUIDE, to be delivered straight to your door or p.o. box.

Jam-packed with blues stories, history, lifestyle, news, music, tours, and festivals.

You will read and re-read this keepsake publication.

We ship worldwide! Click dropdown below for US/Canada ($9) or Overseas shipments (14).


Order through PayPal today by clicking the link,



Mail Check or Money Order in the amount of $9.00 (U.S. & Canada)

RBA Publishing, Inc.
Blues Festival Guide
P.O. Box 920, Arcata, CA 95518

*although the Guide is free if you pick one up, there is a small handling/postage charge if we mail it to you.

If ordered through Paypal your response will come from rbapublishing@gmail.com